Digital products have a way to them - planning, wire-framing, prototyping, testing, design, and production; this is just it's done, right? The process is long, and the product meets the user at the end of it. Perhaps in a focus group, sometime along the way.
By the time our product or service hits the market, the technology might have changed, the social platforms might have evolved or user habits might have changed. The real test is the market test. And we are already so invested in our product and our process.
What is Data-driven Design?
It's using our design sensibilities, talents and experience on more than a hunch. It's design, test against your objectives and design again and test again. Sometimes it's to design 4 different things and take the most performant elements of each and build the optimal page. It's using data to drive design to obtain your product objectives and KPI's.
Testing our projects on real users could give way to multiple versions and ideas.