Digital products have a path - plan, wireframe, prototype, test, design, and produce - this is just how it's done, right? The process is long and the product only meets the user at the end of it.
By the time the product or service hits the market, the technology might have changed, the social platforms might have evolved, or user habits might have altered. The real test is in market, after you've already invested so much time into your product and process.
What is Data-Driven Design?
Data-driven design is using our design sensibilities, talents, and experience on more than just a hunch. We design, test against your objectives, and repeat. Sometimes we design four different directions and take the best performing elements of each to build the optimal page. It's using data to drive design to obtain your product objectives and KPIs.
Testing our projects on real users could give way to multiple versions and ideas.