Creating market validated products through data-driven design.

Digital products’ reality

Digital products have a path - plan, wireframe, prototype, test, design, and produce - this is just how it's done, right? The process is long and the product only meets the user at the end of it.

By the time the product or service hits the market, the technology might have changed, the social platforms might have evolved, or user habits might have altered. The real test is in market, after you've already invested so much time into your product and process.

Old-school design process

The first time a real user interacts with the product, it's way too far into the process. You've already designed, planned, and invested in the process. The launch date is the last day of work, where anything can happen.

Process, Futureproof-ed.

In this new way of working, there is no big "reveal" moment, but a constant, controlled, testing method. Prototyping becomes the way to test our ideas against our real users. The launch date becomes the first day of work.

Futureproof  is a paradigm shift

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What is Data-Driven Design?

Data-driven design is using our design sensibilities, talents, and experience on more than just a hunch. We design, test against your objectives, and repeat. Sometimes we design four different directions and take the best performing elements of each to build the optimal page. It's using data to drive design to obtain your product objectives and KPIs.

Testing our projects on real users could give way to multiple versions and ideas.

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