Any_ firmly believes that industry changing, disruptive ideas must be well communicated from day one. Led by technologists, designers, and entrepreneurs, Any_ has a very simple mission. We get you to your next milestone.
From product planning to branding and go-to-market strategy, we act like an in-house team. Gone are the days when you would brief a creative agency and receive a fancy presentation four weeks later. Instead, we take the time to get to know your needs and create the brief with you. We work with you to set milestones aligned with your product and business goals. Then, we get to work on getting your product to that milestone. We strive to create an agency with which we would want to work. The only difference from traditional agencies is our agile, flexible way of working. You, the client, are involved in every step. We iterate quickly and have the work to show for it.
But don't worry, we still do fancy presentations.
Any_ likes to keep what works and improve what needs improvement. We analyze your existing user experience through observation, questionnaires, and user-testing. We find pain points and fix them. There is a clear strategy: find the most necessary and cost-effective improvements. Your goals, financial, and technical resources are always the most important.
In an ever-changing world, our products can shift daily. Everyone used to go crazy for those nice flash sites, remember? Then came banner campaigns, followed by Facebook apps (LOL), mobile dedicated apps to transform into social networks and so-lo-mo and native advertising and content creation and services in SMS messages and messenger and bots and the list goes on. We make sense of the options and decide together on what the best course of action will be. MUST it be a website? Or is an app better? How can we get market validation for an idea? How can we test it and iterate fast enough so that by the time we KNOW what the right course is, we're ready? Do we still have resources to implement it? The answer to those questions is product strategy.
Every communication strategy or brand has a cornerston: a constant that keeps the company and its clients united around one concept. We accompany our clients in understanding the brand's story and defining the communication strategy in a way we can implement within a company. We make it shine. Our clients are challengers - companies and individuals who believe passionately in their projects. We make a sound plan that is coherent and has the right tone of voice.
Design / UI / UX
Digital / Graphic design
Our team has won awards for digital design and conception around the world. We make sure your product looks and feels like a great designer worked on it. Wait, not "like" great digital designers worked on it, because they did!
On top of "how it looks", there is also "how it feels" - is it responsive to touch? How does it move and indicate an action has occurred? How does it feel when it gets information? What does the product "say" to minimize frustration and maximize satisfaction? The interaction has a color, tone, and feel to it. We have done dozens of projects where the little interaction details made all the work for us.
Digital products are diverse and design is deeper than the eye can see. Good UI starts with product understanding and a profound recognition of the user. Then, it entails forgetting everything we thought we knew about how the UI should look and asking users what they expect. From their responses, we innovate and give users the delightfully unexpected. Users don't always know what they want until they see it. The interface is the gateway for a real interaction with any product - digital or otherwise. We make sure to nail it.
User experience isn't only digital - it's the smell of bread in a bakery or the sound a digital camera makes, even though it doesn't use film. We know how gentle UX work needs to be. We know to ask the right questions, know who to ask, and then really listen. We must distill the conclusions and go, yet again, to another product iteration. We make it quick, but great, and then we're on to a prototype. After checking off all of the UX product list boxes, we prioritize and creat a series of minimum viable products (MVP), until the product ceases to be an MVP.