Charmed, we're sure.

Any_ is the brainchild of Roy Lotan, branding and design professional, and Assaf Dagan, a former advertising creative director. Any_ is the intersection of impeccable design work and attention to detail with digital innovation and award-winning creative work. We are the balance between two approaches and a complementary mix of different attitudes. We operate as an entire product department in your business, but we come in with our own toolkit. We always have the right professionals on the team, with the right force to get you to the next milestone. 


Roy Lotan

Roy creates. He is a design and innovation expert specializing in culture and brand strategy for consumer businesses. He helps clients define new areas of business opportunity. Then, he develops and designs new products supporting long-term growth.

Roy has a decorated creative career. He has worked with big name clients in Europe, the United States, and Israel. Roy was the Head of Interactive at David Haliva Visual Communication, before becoming the Design Editor at 18 Magazine. Roy then went on to be a founder and creative director of GR/8, a branding agency in Tel Aviv. He also worked as the VP of Product at MEWE culture and lead the UI/UX Design at Fashioholic.

Roy is committed to travel and noodles. He has a knack for building relationships with genuine people and his experiences inform new design concepts.


Assaf Dagan

Assaf imagines. He is a highly decorated creative director and digital designer. Assaf is crucial to the conceptualization of campaigns, leaning on his decades of experience with highly recognizable brands in Europe, the United States, and Asia.

He studied graphic design in Barcelona before working for the prestigious product design company, Mobles 114. Next, he moved to Tel Aviv to become the Head of the Digital Department of the premium design boutique, Haliva. At Haliva, Assaf worked for Israel’s largest bank, Hapoalim, real estate tycoon Mamila, and the Israeli Philharmonic orchestra. In 2009, Assaf moved to Paris to be a flash designer at Fred & Farid. He was soon promoted to the creative director of Eddie & Son, the group’s mobile design and strategy company, where he led the branding and strategy for startups like Wezzo and Bonjour Bonjour as well as the design and branding for the French Presidency’s social networks. During his tenure at Fred & Farid, Assaf won multiple international awards for his work. Most recently, Assaf helped lead creative work for Eko (f.k.a. Interlude).