It’s not every day a Grammy-nominated artist releases a poetry book. In the era of internet-savvy audiophiles, we set out to connect the dots between the digital and physical worlds.
We created a platform to allow a behind-the-scenes look at five poems from 2Fish: (a Poetry Book), bringing forth Aiko's personal background and deeply-rooted, raw thoughts. The 2Fish platform is largely interactive, using its own unique player so you can traverse the experience at your own pace. Upon click, the platform freezes and highlights an individual moment from her past, bringing memories to the surface and connecting insight to prose.
As Digital culture evolves, so does the way we perceive brands. In the age of anti-advertising, how is advertising successfully pulled off? How do we circumvent ad blockers and oversaturation that blocks out a brands’ message? This really hits home to the idea of “storytelling in the age of ‘who cares.’” To stay relevant, large-name brands now rely more than ever on creativity.
Us too– we're collaborators at heart, so of course, we didn’t do it all alone. We have to hand it to our friends at Samsung and Catalystic Studios, who pulled off a stunning shoot using a mobile phone (the Samsung Galaxy) and killer lighting.
Quite literally. 2Fish: (a Poetry Book) shares a name with Jhené’s latest album, Trip. With an album concepted around such a moving narrative, we took it upon ourselves to create a platform that would allow for limitless storytelling, quick access, and endless exploration.
2fishpoetry.com received wide engagement within hours of launch. Check it out on Social Media @jheneaiko, and see it for yourself on the interwebs.