When we think of fashion, what comes to mind is glamour and affluence, but Parson’s fashion student envisioned something quite different when designing her graduation project - the Syrian refugee crisis. Her award winning work has thrust design into the humanitarian discourse.
Design for an
Any_good partnered with Adiff for refugees to create a new type of fashion brand - one that makes an actual difference in the lives of refugees. Luna has a vision for fashion, and we gave her vision a digital life.
Then, we created
Like all good ideas, Luna needed funds to make it a reality, but instead of going to investors, we decided to go public. Focusing on Social Media as our auction podium, we created a whole new look and feel for the brand that highlight the product’s qualities.
The Sum of Success
The Adiff Kickstarter raised a whopping $97,397 and gained over 30M views, bringing a new awareness to the unfolding crisis. Luna’s jackets are just part of her ethical vision for design and Any_ is proud to be part of the team that enabled her work to take shape.