When we think of fashion, what comes to mind is glamour and affluence, but a Parsons fashion student envisioned something quite different when designing her graduation project - the Syrian refugee crisis. Her award winning work has thrust design into the humanitarian discourse.
Then, we created
Like all good ideas, Luna needed funds to make it a reality. Instead of going to investors, we decided to go public. Focusing on social media as our auction podium, we created a whole new look and feel for the brand that highlighted the product’s unique qualities.
The Sum of Success
The Adiff Kickstarter raised a whopping $97,397 and gained over 30M views, bringing a new awareness to the unfolding crisis. Luna’s jackets are just part of her ethical vision for design and Any_ is proud to be part of the team that enabled her work to take shape.