When we think of fashion, what comes to mind is glamour and affluence, but Parson’s fashion student envisioned something quite different when designing her graduation project - the Syrian refugee crisis. Her award winning work has thrust design into the humanitarian discourse.
Design for an
Any good partnered with Adiff for refugees to create a new type of fashion brand - one that makes an actual difference in the lives of refugees. Luna has a vision for fashion, and we gave her vision a digital life.
Then, we created
Like all good ideas, Luna needed funds to make it a reality, but instead of going to investors, we decided to go public. Focusing on Social Media as our auction podium, we created a whole new look and feel for the brand that highlight the product’s qualities.
The Sum of Success
The Adiff Kickstarter raised a whopping $97,397 and gained over 30M views, bringing a new awareness to the unfolding crisis. Luna’s jackets are just part of her ethical vision for design and Any is proud to be part of the team that enabled her work to take shape.