When we think of fashion, what comes to mind is glamour and affluence, but Parson’s fashion student envisioned something quite different when designing her graduation project - the Syrian refugee crisis. Her award winning work has thrust design into the humanitarian discourse.

Sleeping bag jacket

Can be tied or styled hundreds of ways - this jacket expands to a sleeping bag or large blanket.

Design for an

Impact

Any_good partnered with Adiff for refugees to create a new type of fashion brand - one that makes an actual difference in the lives of refugees. Luna has a vision for fashion, and we gave her vision a digital life.

A jacket bought. A jacket donated to a refugee.

First, we

Branded,

The brand was created by Any_ to reflect the values of the Adiff clothing line - a lifeline and a home. Inspired by life vests, Adiff set out to design coats that could double as tents and provide displaced people with a literal roof over their head.

Then, we created

Strategy

Like all good ideas, Luna needed funds to make it a reality, but instead of going to investors, we decided to go public. Focusing on Social Media as our auction podium, we created a whole new look and feel for the brand that highlight the product’s qualities.

Then we

Launched!

 The Adiff Kickstarter page pre-sold the jacket with a humanitarian twist and for every jacket sold, another will be sent to refugee camps in Greece, as a part of the greater Adiff project. 

Measuring the results is key to the project’s success.

The Sum of Success 

The Adiff Kickstarter raised a whopping $97,397 and gained over 30M views, bringing a new awareness to the unfolding crisis. Luna’s jackets are just part of her ethical vision for design and Any_ is proud to be part of the team that enabled her work to take shape.