Religion, politics, military, technology – the global conversation around the Middle East often falls into these same clichés. Coming from the world of design, we’ve recognized that the Levantine culture serves as a pillar of today’s creative movements worldwide. How can we best contribute to the conversation and broadcast this new Levantine aesthetic to the world?
With a unique pool of creative thinkers, doers, and storytellers, we created a magazine to spread our message of unity through culture and design.
We bring together our contributor and viewership community to celebrate identity through talks, galleries, tastings, and everything in between. The New York event featured cuisine by LEV with a conceptual menu inspired by the ideas of individuality and identity.
For one dish, capsules of different seasonings were prepared to pair with chicken broth. Each person could select a capsule with the flavors they felt suited their palate best. This variety of spices and choice served as a tribute to those things that make us different and form individual identity.
Chicken soup wanna be.... your choice in a capsule
1. Jameed and baharat
2. Beets and horseradish
3. Ras el hanout, turmeric
4. Dehydrated dill, mint, onion, carrots