It exists to help marketers work seamlessly on dozens of platforms and millions of user types over mobile and social platforms. growmobile's work is complex and at times highly unclear. Any_ decided to create a coherent, approachable language so its users can concentrate on their jobs as marketers vs. trying to figure out this tool and the apparent advantages of growmobile's technology.
We wanted to show how growmobile looks in the real world, for real. Who do we connect with, and how do we impact the users and their user's lives? We had to lay down to guidelines for a successful photography project to communicate this. In a few words: handsome millennials who interact with mobile devices and look happy. Simple? We made it look simple.