CLIENT

hykoo

An innovative iPhone app that set out to combine short format mobile videos, like Instagram or Vine, and microblogging, like Twitter.

In other words text + video = <3

BRIEF

Any_ x Hykoo

Any_ accompanied Hykoo from its earliest stage, as an investor deck, to its launch in New York with the Tribeca Film Festival, through product design, strategy definition, digital design, and communication strategy.

INTERNAL COMMUNICATION

Product definition

The idea didnu2019t exist before. We wanted to see how it would look when a user is confronted with the creation of a new type of media that combines taking a video and writing text on it. The challenge was to make the product feel familiar, but make the user understand it will produce a totally new result.

LAUNCH

Product Design

 

Product design was in the form of very fast iterations and quick user testing to be able to streamline the communication between the design and the development, both done in-house at hykoo. We needed constant compromising between the final vision and the user-generated reports on bugs and miscalculations to refine the product so it worked impeccably and looked wonderful.

TECHNOLOGY

Identity

We wanted to translate the idea and its traditional background and values into a 21st century tech company's communication. hykoo is based on the traditional haiku - the three-part, 17-syllable Japanese poem. The logo borrows from that: it is in three parts, accompanied by four types of gradients, which represent the four seasons to align with the obligation of including a seasonal reference in the traditional haiku.

Comp_1_2 (1)Comp_1_2 (1)

GO TO MARKET

Go-to-market

No content oriented app can launch without any content on it. A lot of effort went into finding the right content creators, contacting them, getting them interested in the platform, and incentivizing their followers to join.

STRATEGY

Launch

During the Tribeca Film Festival in April 2015, there was a pre-show presentation in every festival cinema. Content from hykoo was presented on-screen before every film followed by a call to action to audience members to publish festival related hykoos in order to win tickets to films and special access to events.

STRATEGY

Press

hykoo was celebrated in major media outlets and won the FWA Mobile of the Day award in June 2015.

Click on the logos to read the articles

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