Any_ is a culture-driven design agency, specializing in creating brand experiences on digital and IRL.
Founded in 2015 in New York by Roee Lotan and Assaf Dagan, the agency caters medium to large clients in the fields of lifestyle and commerce. 

Roee Lotan Executive Creative Director & Partner

Roee creates. He is a creative director and co-founder of Any_. He is also the co-founder of As Promised Media, publishing a quarterly Levantine culture magazine.

Lotan believes in culture as a driver of change in individuals, brands, and societies. Born in Jerusalem, Lotan started his design career in London in 2003 at St. Martin’s college, gained a degree from Bezalel Academy in 2008 and went on to launch his creative consultancy firm in 2009. In 2015, he launched his partnered design agency in NY and LA.

Roee takes inspiration from travel and noodles. He believes that everything in our life deserves attention, whether it's a building or bowl of soup.

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Assaf Dagan Executive Straegy Director & Partner

Assaf imagines. With a true desire to figure out processes, creating a thread between culture, concept, and storytelling, he is the Head of Strategy at Any Studios. 
Dagan’s drive is a constant quest for betterment. Creating the stories for brands that make our lives better, educate us and make us all have a better life. 
After an award-winning creative career in Europe, Dagan became an entrepreneur in New York City, allowing him to walk the line between creative, marketing and business in a unique, globally oriented and multicultural way to position him the co-found Any Studios, and As-Promised media. 
Assaf genuinely enjoys dad-jokes and puns, above all.

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