Any_ is a culture-driven design agency, specializing in creating brand experiences on digital and IRL.
Founded in 2015 in New York by Roee Lotan and Assaf Dagan, the agency caters medium to large clients in the fields of lifestyle and commerce. 

Roee Lotan Executive Creative Director & Partner

Roee creates. He is a creative director and co-founder of Any_. He is also the co-founder of As Promised Media, publishing a quarterly Levantine culture magazine.
Lotan believes in culture as a driver of change in individuals, brands, and societies. Born in Jerusalem, Lotan started his design career in London in 2003 at St. Martin’s college, gained a degree from Bezalel Academy in 2008 and went on to launch his creative consultancy firm in 2009. In 2015, he launched his partnered design agency in NY and LA.

Roee takes inspiration from travel and noodles. He believes that everything in our life deserves attention, whether it's a building or bowl of soup.

Assaf Dagan Executive Strategy Director & Partner

Assaf imagines. He is a highly decorated creative director and digital designer. Assaf is crucial to the conceptualization of campaigns, leaning on his decades of experience with highly recognizable brands in Europe, the United States, and Asia.

He studied graphic design in Barcelona before working for the prestigious product design company, Mobles 114. Next, he moved to Tel Aviv to become the Head of the Digital Department of the premium design boutique, Haliva. At Haliva, Assaf worked for Israel’s largest bank, Hapoalim, real estate tycoon Mamila, and the Israeli Philharmonic orchestra. In 2009, Assaf moved to Paris to be a flash designer at Fred & Farid. He was soon promoted to the creative director of Eddie & Son, the group’s mobile design and strategy company, where he led the branding and strategy for startups like Wezzo and Bonjour Bonjour as well as the design and branding for the French Presidency’s social networks. During his tenure at Fred & Farid, Assaf won multiple international awards for his work. Most recently, Assaf helped lead creative work for Eko (f.k.a. Interlude).