With direct-to-consumer companies growing at remarkable rates, Showfields is an experiential retail destination where premium DTC brands can engage with their customers beyond the typical shopping experience. We translated their bold, forward-thinking concepts into packaging assets and digital platforms.
Branding by: Combo NYC
Given fashion's current positioning between high-end boutiques and low-brow street style, our layered packaging solution drew inspiration from both extremes. The paper & plastic juxtaposition is a nod to current high-end brands printing on vinyl bags, but also reminiscent of brown takeout bags ubiquitous to all New Yorkers.